Strarup & Company consists of innovation consultants in the field of natural medicine, supplements, soft drinks, nutrition bars and botanical extracts. Our mission is to help companies in the field of taste and product development and thereby create added value. Our vision is to help people live a healthier life. We have close partners in the production of ingredients, tablets and other delivery systems, as well as design, packaging, legislation and patenting.

Strarup & Company represents innovation and seriousness, and uses facts and data from the scientific literature, our R&D-based partner, databases, patent literature and our own research.

Tasty and functional beverages and serious supplements, based on evidence, are our core areas. Strarup & Company’s passion is effective botanical extracts, natural flavors and the chemistry behind taste and physiology. We strive to be a valuable partner, and inspirer, for our food customers. With our broad knowledge of ingredients, scientific rationales, delivery systems, assays and trend analyzes in conjunction with customers’ industry knowledge and sales channels, we make your launch of innovative products possible.

If you would like to introduce innovation into your brand and give your product range new life, contact Strarup & Company.