How can we help?
What you will receive
– idea catalog legislation: labeling and claims
– competitor analysis scientific rationales
– concept report with price estimates
– wording development
– taste development
– ingredient sourcing
– sourcing of wage producers
– quality tasks
– project management
You will achieve
– improved competitiveness
– increased earnings
– best possible cost price
– a wider product range
– revitalization of your product line
– gives you a stronger and more winning position
– development of the good idea
Food Legislation
We know the rules and guidelines that must be followed to produce and market a food, a beverage and a dietary supplement. We can advise and solve specific tasks within labeling, nutrition and health claims, nutrition declaration, self-inspection, supplier certifications and specification approvals.
We have knowledge of Fair Trade, ecology, sustainability and geographical claims.
We have specific knowledge of the special rules within dietary supplements both in terms of EU rules and the national requirements in the area.
Trendspotting
We know which ingredients are popular, such as collagen, the new variety in beauty supplements, and adaptogens, the new trend in energy drinks. We also know macro trends that will have a great impact on the future of product design. Recommending macro trend ingredients and generating idea catalogs for your projects, is our specialty.
We can account for top trends and new innovations, within supplements or soft drinks. E.g: provenance ingredients, such as Sicily Lemon Flavor, are one of the many macrotrends in the consumer world.
Another of our specialties at Strarup & Company is knowledge transfer from supplements to the new functional beverage sector. We help you create a category of healthy choice and promote an outcome based on clinical evidence.
Experienced specialists
Annette Strarup is a trained chemical engineer specializing in biotechnology and food from DTU. She has carried out projects, and R&D work, for companies such as The Coca Cola Company, Coloplast, Weifa, Givaudan, Leo Pharma, BASF Health and CP Kelco, for the past 22 years . With a simple mission to help companies create healthy, and tasty, products.
Annette Strarup, and her team, will bring Strarup & Company’s vision to life, offering your company top-class consultation and advice within categories such as supplements.
The rest of her team, and freelance employees, act as support functions for the company, ensuring everything goes as expected. We can prepare professional reports with literature references and scientific rationales.
Herbalism & Dietary supplements
We formulate innovative and evidence-based products whose ingredients are easily absorbed by the body and whose clinical benefits are proven. Ingredients are often botanical extracts, but can also be vitamins, minerals, probiotics or other bioactives.
The purpose of these products is to make a difference to people, and to help them live a healthier life. We use a scientific approach to formulate the evidence-based products.
We work with all categories within natural medicine and supplements. The main ingredients we use are supported by one or more placebo-controlled studies. Offering consultation in this category is the main reason why Strarup & Company has been founded.
Ingredients sourcing
Strarup & Company helps you with sourcing good quality ingredients at the best price. Because of our large network, we can source hard-to-find ingredients. We can also help your company with a specific ingredient inquiry for your formulations.
If you’re an ingredient company, we can help promoting the physiological properties of your ingredients, and help research, document, development and create marketing materials
Together, Strarup & Company and your company will help people live a healthier life by offering serious evidence-based products. We source ingredients from 4 continents, and have close contacts with suppliers in India, South Africa, South America and Europe.
Innovation
We specialize in front-end innovation, and immerse ourselves in solutions, literature searches, and patents. We have a large network of some of the most innovative suppliers of plant extracts, flavours, and bioactives, which is what makes us so unique.
In addition to front-end innovation, we also carry out project management of development activities, up to the finished product and launch. This is done by the use of innovative tactics.
We create products from all natural ingredients that work and are modern, intelligent, and aesthetic. One of our competencies is to integrate the sensory qualities in products such as taste, scent, mouthfeel and to use delicate materials. This also characterizes Strarup & Company
Flavour development
We make flavour development of beverages, supplements, sports and health bars. We have great experience and basic knowledge of flavor ingredients. We have a scientific approach, and are based on secondary data on food pairing, tones, and the development of complexity and balance within the above products.
We deliver strong, memorable flavours to your products, and make sure that your drinks are great in taste using all natural ingredients. We combine this with trends and state-of-the-art.
We can add floral quality, fruit tones, anise or wood notes to your beverages, and add the right flavor elements and create a harmonious beverage. Rosemary has lots of woody notes, and the volatile compounds in rosemary belongs to the terpene family.
Product development
We offer product development within new product categories, new business areas, new platforms, line extensions or product improvements. We are proficient in designing ingredient lists, elaborating scientific rationales for the health-promoting ingredients in the product, and producing prototypes for taste testing.
The result is a concept report with two proposals per category, consisting of state-of-the-art, scientific rationales, and formulations. From then, we’ll choose the concept to be continued.
Strarup & Company also offers to lead any sort of project management of all development activities. We have great contacts with our own freelancing designers, copywriters, packaging specialists and law specialists, up to the finished product and launch.
Health & Nutrition
We can document the health benefits of your food products, which are based on eg. chocolate, fruit, coffee or milk. We can also investigate the physiological properties of your ingredients, such as prebiotic properties, or effects on performance, and help characterize your products through in-vitro and in-vivo experiments.
We use the growing knowledge in biomarkers and assays to complete the process of documenting the health beenfits of your product, and ingredients, for precision.
If you want a stronger profile based on healthy products, and lifestyle products, and are you good at producing traditional products? If so, we can help with the use of healthy sugar and ingredient alternatives such as ginger, curcumin, or green tea is offered.